Obviously, the CRO's ultimate goal is to increase E-Commerce Photo Editing sales and quality leads. But my question today is what is the best way to estimate the future success of a conversion rate optimization (CRO) effort. For example, you can measure the following: Bounce rate On-site time Abandonment of shopping cart Conversion unit price Clicks etc. E-Commerce Photo Editing However, one metric is more important than all others. I know what you are thinking. Conversion rate is the most important CRO metric that needs to be tracked. e? It seems natural. Actually not. Important CRO metrics In my opinion, there are more important indicators that need attention. Click through rate (CTR) is the most important E-Commerce Photo Editing conversion metric . I'm not crazy. Here are three reasons. 1. Higher clickthrough rates will result in higher conversion rates Conversion rate optimization index There is a clear relationship E-Commerce Photo Editing between CTR and conversion rates. We have seen it many times. Conversion rate optimization index The higher your CTR, the higher your conversion rate. This is an example of data from one large Word Stream client account. This is seen in many accounts, but this is just one example. Conversion rates vary by industry and offer, so E-Commerce Photo Editing combining accounts can obscure your data.) Why do you see this? If your offer can be exciting enough to click on people, that excitement tends to last forever until you buy. In fact, it doesn't matter how you direct these clicks to your offer. It can be done via paid search advertising E-Commerce Photo Editing, retargeting, social media, video, email, or another marketing channel. That's why improving CTR is so important. If you can double your CTR, it's not uncommon for your conversion rate to increase by 50% (on average).